Millennials, or anyone born between 1981 and 1996, are now a dominating force in the real estate market, making up the largest cohort of homebuyers at 37%. Perhaps due to the fact that many entered adulthood following the repercussions of the 2008 financial crisis, this generation is looking for qualities that drastically differ from what their parents valued in a home. With a higher regard for minimalism, as well as frequent travel prompting plenty of moving around, some considerations that stand out are that of being health conscious, practical and and experience-based.
CENTRAL AND SMART LIVING
With the delay in marriage age and the attractiveness of frequent travel, it's not a surprise that condos are doing much better than mansions or detached properties in the luxury segment. It becomes increasingly impractical to own a huge space when most activities take place outdoors, and more socializing can take place in communal areas, which also offer close proximity to popular attractions and the hustle and bustle of the city.
PRACTICALITY AND DESIGN
Visualization is key, and these homebuyers will fare much better if they can get a clear sense of what each room might be used for, as well as whether these functions may overlap. Virtual or physical staging can enlarge the space, as well as provide inspiration about how an office can easily be transformed into an art room, or yoga studio.
HEALTHY LIVING AND COMMUNITY
Healthy living is extremely important, so make sure to point out all the amenities offered by the building, or the opportunities that lay in the neighbourhood, such as the seawall, parks, gyms, recreation centres, etc. Very closely tied to this is the sense of community, so it may be smart to bring attention to popular events, celebrations, or shared activities that are specific to the area.